art director ☺ architect β™‘ creative urban curator β˜€οΈŽ set design ✿

MY NAME IS CRUZ

Marta Cruz

Marta Cruz

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On January 21, 1983, at precisely 9:00 am, I entered the world. At that significant moment in history, a powerful earthquake struck, while Portugal was simultaneously grappling with a profound social and economic crisis, leading to widespread strikes and notable chaos. This tumultuous backdrop has profoundly shaped my perspective, instilling in me a relentless curiosity about life and the world around me.

My fascination with cities and their complexities has shaped every step of my journey. Trained in architecture and urban planning, I spent five years building spaces and ideasβ€”founding Atelier Portatil and launching the MOID Project to explore design and urban innovation.

Today, I'm the founder and curator of TARA Gallery in Lisbonβ€”a space where I champion emerging artistic voices and urban thinkers. My work lives at the intersection of culture, identity, and imagination.

As an art director for commercial films, I translate stories into visual worlds, creating bold, cohesive designs that resonate. My set designs are playful, witty, and rooted in a deep love for storytellingβ€”a natural evolution of my architectural past.

I’m proudly Portuguese, with a punk-inspired style and a soft spot for edgy fashion, dolphins, and my beloved cats. These details fuel my playful, fearless spirit. I’m a connectorβ€”curating experiences, not just objects, and always seeking collaborators who challenge and inspire.

A true urban thinker with the Universe in my mindβ€”and the planet in my heart.

MX83

WORK

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SELECTED

MODA LISBOA . Base

DIR:Bruno Ferreira.DOP:Bernardo Infante.ART:Marta Cruz PROD:Casper Films

SUMOL LIMÃO . Praias

DIR:Martim Condeixa.DOP:Bernardo Infante.ART:Marta Cruz PROD:The Playground

CONTINENTE . Regresso Γ s aulas

DIR:AndrΓ© CaniΓ§os.DOP:Manuel Pinho Braga.ART:Marta Cruz PROD:Casper Films

CONTINENTE 40 ANOS . A vida passa a comer

DIR: Martim Condeixa.DOP: AndrΓ© Szankowski.ART: Marta Cruz.PROD: The Playground

NOS . Bastidores

DIR: Augusto Fraga.DOP: AndrΓ© Szankowski.ART: Marta Cruz.PROD: Krypton Films

IKEA 20 ANOS . Etiquetas Escondidas

DIR: Martim Condeixa.DOP: Bernardo Infante.ART: Marta Cruz.PROD: The Playground

SAGRES . Somos o que nos vai na Alma

DIR:Cristiana Miranda.DOP:Bernardo Infante.ART:Carlos FOFI Cipriano & Marta Cruz.PROD:The Playground

VODAFONE . Business

DIR:Martim Condeixa.DOP:Bernardo Infante.ART:Carlos FOFI Cipriano & Marta Cruz.PROD:The Playground

AGEAS . Eu tenho vΓ‘rios mundos

DIR: Bruno Ferreira.DOP: Leandro FerrΓ£o.ART: Marta Cruz.PROD: Casper Films

PAYPAL

LICOR BEIRÃO . Um Beirão de Sorte

DIR: Fernando Mamede.DOP: Carlos Lopes aka Kaka.ART: Marta Cruz.PROD: MoreMaria

VENDELA β€˜Komodo’

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