art director βΊ architect β‘ creative urban curator βοΈ set design βΏ
MY NAME IS CRUZ
Marta Cruz
Marta Cruz
On January 21, 1983, at precisely 9:00 am, I entered the world. At that significant moment in history, a powerful earthquake struck, while Portugal was simultaneously grappling with a profound social and economic crisis, leading to widespread strikes and notable chaos. This tumultuous backdrop has profoundly shaped my perspective, instilling in me a relentless curiosity about life and the world around me.
My fascination with cities and their complexities has shaped every step of my journey. Trained in architecture and urban planning, I spent five years building spaces and ideasβfounding Atelier Portatil and launching the MOID Project to explore design and urban innovation.
Today, I'm the founder and curator of TARA Gallery in Lisbonβa space where I champion emerging artistic voices and urban thinkers. My work lives at the intersection of culture, identity, and imagination.
As an art director for commercial films, I translate stories into visual worlds, creating bold, cohesive designs that resonate. My set designs are playful, witty, and rooted in a deep love for storytellingβa natural evolution of my architectural past.
Iβm proudly Portuguese, with a punk-inspired style and a soft spot for edgy fashion, dolphins, and my beloved cats. These details fuel my playful, fearless spirit. Iβm a connectorβcurating experiences, not just objects, and always seeking collaborators who challenge and inspire.
A true urban thinker with the Universe in my mindβand the planet in my heart.
MX83
WORK
scroll to see some magic
βΊ
scroll to see some magic βΊ
SELECTED
MODA LISBOA . Base
DIR:Bruno Ferreira.DOP:Bernardo Infante.ART:Marta Cruz PROD:Casper Films
SUMOL LIMΓO . Praias
DIR:Martim Condeixa.DOP:Bernardo Infante.ART:Marta Cruz PROD:The Playground
CONTINENTE . Regresso Γ s aulas
DIR:AndrΓ© CaniΓ§os.DOP:Manuel Pinho Braga.ART:Marta Cruz PROD:Casper Films
CONTINENTE 40 ANOS . A vida passa a comer
DIR: Martim Condeixa.DOP: AndrΓ© Szankowski.ART: Marta Cruz.PROD: The Playground
NOS . Bastidores
DIR: Augusto Fraga.DOP: AndrΓ© Szankowski.ART: Marta Cruz.PROD: Krypton Films
IKEA 20 ANOS . Etiquetas Escondidas
DIR: Martim Condeixa.DOP: Bernardo Infante.ART: Marta Cruz.PROD: The Playground
SAGRES . Somos o que nos vai na Alma
DIR:Cristiana Miranda.DOP:Bernardo Infante.ART:Carlos FOFI Cipriano & Marta Cruz.PROD:The Playground
VODAFONE . Business
DIR:Martim Condeixa.DOP:Bernardo Infante.ART:Carlos FOFI Cipriano & Marta Cruz.PROD:The Playground
AGEAS . Eu tenho vΓ‘rios mundos
DIR: Bruno Ferreira.DOP: Leandro FerrΓ£o.ART: Marta Cruz.PROD: Casper Films
PAYPAL
LICOR BEIRΓO . Um BeirΓ£o de Sorte
DIR: Fernando Mamede.DOP: Carlos Lopes aka Kaka.ART: Marta Cruz.PROD: MoreMaria
VENDELA βKomodoβ



