MARTA CRUZ
MARTA CRUZ
MY NAME IS CRUZ
On January 21, 1983, at precisely 9:00 am, I entered the world. At that significant moment in history, a powerful earthquake struck, while Portugal was simultaneously grappling with a profound social and economic crisis, leading to widespread strikes and notable chaos. This tumultuous backdrop has profoundly shaped my perspective, instilling in me a relentless curiosity about life and the world around me. My fascination with cities and their complexities has been a constant thread in my journey. For five years, I dedicated myself to architecture and urban planning, founding Atelier Portatil, a space where creativity thrived, and launching the MOID Project to explore innovative ideas in design and urbanism. However, my passion extends beyond the structural elements of cities—I am captivated by their cultural fabric and the identities that emerge from them. Currently, I am the founder and curator of TARA Gallery, located in the vibrant city of Lisbon. This role allows me to champion new artistic voices and urban thinkers, fostering connections that contribute to the cultural production of cities. Alongside curatorial work, I transform ideas into imaginative and witty set designs—a craft that bridges my architectural background with my love for storytelling and aesthetics. As an art director for commercial films, my work involves orchestrating visual narratives that captivate and inspire. From concept to execution, I thrive on creating cohesive, impactful designs that elevate stories and resonate with audiences. This role merges my love for design, storytelling, and collaboration, and it allows me to continually push creative boundaries. I am a proud Portuguese woman With a personal style rooted in punk-inspired fashion and an eye for embracing new trends. My love for edgy aesthetics and innovative fashion mirrors my creative spirit and bold approach to life. Dolphins, cities, and my beloveds cats remind me daily of the beauty and intricacies of life and captures my fearless, playful spirit. i’m a connector—always seeking to discover, uplift, and collaborate with voices that shape the cultural fabric of our world. A true urban thinker with the Universe in my mind, a curator not just of art but of experiences that inspire and resonate and a deep love for the planet in my heart.
scroll to see some magic
☺
scroll to see some magic ☺
P&C ‘Magical Christmas’
NÓS ‘VERÃO COBERTO'
IKEA 20 ANOS ‘Kallax’
AGEAS ‘Eu tenho vários mundos’
PAYPAL
HARRY’S ‘Chocalin’
IKEA 20 ANOS ‘Etiquetas Escondidas’
SUMOL ‘Sempre que brilha o sol’
MULTIÓPTICAS
VENDELA ‘Komodo’
GALP x Continente ‘Quem tem, tem, tem’
IKEA 20 ANOS ‘Jantar Romântico’
LICOR BEIRÃO ‘Um Beirão de Sorte’
CIN ‘Let’s Paint’
VINTED ‘Lisa’