WEEKEND MAX MARA

The new Weekend Max Mara Spring/Summer 2025

Ease, laughter, and lightheartedness flow throughout the new Weekend Max Mara advertising campaign for Spring Summer 2025, starring model Grace Valentine, photographed by Sean Thomas in the pulsating heart of Lisbon, Portugal. Against bright blue skies and intricate “azulejos” maiolica tiles in vivid azures and yellows, the key Weekend Max Mara new essentials and icons, such as the gabardine trench coat and the Pasticcino Bag in rusty and earthy hues, embody a relaxed and versatile elegance.